Def Jam Africa

Cassper Nyovest Biography

Who is Cassper Nyovest?

CEO of his own record label Family Tree Media Cassper Nyovest, born Refiloe Maele Phoolo on the 16th of December 1990 in a Mafikeng village called Montshiwa came from humble beginnings. 

• Attended Sol Plaatjies High School 
• Inspired by his late brother “Khotso Motebang Phoolo”
• In 2004 he became of “Childhood Gangsters” (CHG) 
• He later joined a group called “Slow Motion” with Ganja Beats
• 2008 he signed a deal with “Impact Sounds”, arguably the strongest Motswako label at the time. 
• Cassper then was featured on HHP’s album, one of his childhood idols, on his album ‘Dumela’ on the track ‘Wam Tseba Mtho’

Working with HHP boosted Cassper’s music career to amazing levels. Performing all over South Africa multiple times and crossing over to international shows in Botswana, Ghana, Lesotho, Namibia and Mozambique. He also toured with HHP and Tuks to the UK in December 2011 performing in Camden London and Milton Keyes. Cassper also features on HHP’s hit singles ‘Past Time’ and ‘Padapa’

• He dropped his single ‘Wahala’ and it was the first time his solo video got playlisted on Vuzu’s V-Entertainment. 

Cassper Nyovest’s award-winning music videos have attracted over 20 million views on YouTube to date, namely: 

Tito Mboweni – 4.1m

Baby Girl – 5.3m 

Doc Shebeleza – 3m

Phumakim – 2.7m

Destiny – 1.7m

Gets Getsa – 1.5m

Ghetto – 1.2m

His more than often thought-provoking way of creating content and the amount of creativity he puts into the making of his music videos gained him international and African recognition which has grown immensely; thus increasing the number of inquiries beyond South African borders. 

Awards

2019

SA Hip Hop Awards 

• Hustler of the year 
• Promoter of the year (Fill Up) 

Mzansi Kwaito and House Music Awards 

• Best New Age Kwaito Song (Gets Gesta 2.0) 

2018

• BET Nomination 

SA Hip Hop Awards 

• Milestone (FillUpFNBStaduim) 

2017

SA Hip Hop Awards Winner 

• Most valuable Act
• Hustler of the year
• Best Male Act
• Milestone (FilllUpOrlandoStaduim)
• Album of the year

SA Award Winner 

• Best collaboration (“Ngud” Kwesta ft Cassper Nyovest)

Sound City Awards Festival Winner 

• Best Hip Hop MVP 

2016

SA Hip Hop Awards 

• MVP 
• Milestone (FillUpTheDome)
• Hustler of the year 
• Best Digital Sales 
• Best Video 

MTV Africa Music Awards 

• Best Live Act 

Africa Music Awards 

• Best South African Video 

2015

South Africa Music Awards Winner 

• Best Newcomer 

14 Metro FM Awards Winner 

• Best Male Artist 
• Song of the year 
• Best hit single 
• Listeners choice award 
• Best Hip Hop album 

African Music Awards Winner 

• Best Southern Africa male artist
• Best African Hip Hop award 
• Best Hip Hop Act

BET Awards Nomination 

• International viewers choice award 
• Best African Act

2014 

South African Hip Hop Awards Winner 

• Album of the year – Tsholofelo 
• Song of the year – Doc Shebeleza 
• Best Digital Sales – Tsholofelo 

Channel O Africa Music Awards 

• Most gifted African male artist 
• Most gifted Southern artist 
• Most gifted African video of the year 

2013 

South African Hip Hop Awards Winner 

• Song of the year – Gusheshe 
• Video of the year – Gusheshe 
• Best Freshman 
• Best Collaboration – Gusheshe ft OkMalumKoolKat 

Milestones 

• 15 December 2019 – FillUp Royal Bafokeng – 25 000 Attendees 
• 01 December 2018 – FillUpMossesMabhidaStaduim – 30 000 Attendees 
• 02 December 2017 – FillUpFNBStaduim – 68 000 Attendees 
• 29 October 2016 – FillUpOrlandoStaduim – 40 000 Attendees 
• 30 October 2015 – FillUpTheDome 20 000 Attendees 

Endorsements

2020

• SA Tourism – Campaign Ambassador
• Samsung – Hero Ambassador

2019

• Samsung – Hero Ambassador
• Ciroc – Brand Ambassador 
• Kia – TVC Music Partner
• Nestle – Campaign Abassador 
• Nedbank – UnlockedMe Performing Partner

2018

• Old Mutual – Face of Birthday Campaign 
• Shoprite – Face of Birthday Campaign 
• Coca Cola World Cup – Theme song with Jason Derulo 
• Nike Ambassador – Berlin Marathon 
• Castle Lite Sponsorship 
• Diageo Sponsorship
• Durban Tourism Sponsorship 
• SABC 1 Sponsorship

  2017

• Department of Arts & Culture Sponsprship 
• Standard Bank Sponsorship
• Castle Lite Sponsorship 
• SABC1 Partnership
• Budweiser Sponsorship 
• Bar One – Gym Squad Campaign Ambassador 

2016

• Ciroc – Brand Ambassador 
• Department of Arts & Culture Sponsorship 
• MTN – Ambassador 
• AG Mobile – Designed own mobile device. 

2015

• MTN – Ambassador 
• AG Mobile – Designed own mobile device 
• KFC – TV Advert 
• BP – Sponsorship 

2014 

• Redds Sponsorship 

2013

• Sprite – USA Licensing Deal 

International Performances 

• 30 March 2019 – Harders Cup. Luderitz Soccer Stadium. Namibia
• 01 June 2019 – Castle Lite Unlocks. Polo Fields Showgrounds. Lusaka Zambia 
• 27 July 2019 – MTN Copperbelt Festival. Levy Mwanawassa Stadium. Ndola Zambia 
• 22 December 2019 – Born & Raised Music Festival. Serowe Stadium. Botswana 
• 02 December 2018 – Global Citizen Festival. Headline Act. 90 000 Attendees 
• 10 November 2018 – Stadium Concert. National Sports Stadium. Harare 
• 01 September 2018 – Zambia’s Most Wanted. Woodlands Stadium. Lusaka
• 17 August 2018 – UNAM Cultural Festival. University of Namibia. Windhoek 
• 11 August 2018 – One Africa Music Festival. Ford Ampitheatre. Brooklyn NY 
• 22 June 2018 – 2018 BET Experience. Los Angeles Convention Centre. LA 
• 02 June 2018 – One Africa Music Festival. Wembley Arena. London 
• 26 May 2018 – Urban Fest. Ngong Race Waterfron. Kenya
• 30 March 2018 – Full Moon Experience. Garden City Rooftop. Uganda

International PR Appearances

• 13th – 19th February 2019 – NBA All Star Weekend. Charlotte. USA 
• 19th – 21st September 2018 – Ciroc x Moschino Shoot. Milan 
• 21st – 26th June 2018 – 2018 BET Experience. LA 
• 5th – 10th April 2018 – Nike Marathon. Germany 
• 25th – 29th March 2018 – Family Tree & Bridge Entertainment. Ghana
• 28th February – 1st March 2018 – Coca Cola World Cup. Mozambique 
• 16th – 20th February 2018 – NBA Africa Finals. NY 
• 13th – 16th February 2018 – Coca Cola World Cup. LA 
• 10th – 14th January 2018 – Family Tree & Bridge Entertainment. Nigeria 

International Features 

• Cooking In The Kitchen – Cassper Nyovest ft. The Game 
• Ghetto – Cassper Nyovest ft. DJ Drama 
• Doc Shebeleza Remix – Cassper Nyovest ft. Talib Kweli 
• Single For The Night – Cassper Nyovest ft. Wizkid 
• Malome – Cassper Nyovest ft. Mahotella Queens 
• Doc Shebeleza African Remix – Cassper Nyovest ft. Burna Boy & MI
• 428 To LA – Cassper Nyovest ft. Casey Veggies 
• Fever – Cassper Nyovest ft. Stone Bwoy
• Confused – Cassper Nyovest ft. Goapele 
• Destiny – Cassper Nyovest ft. Goapele 
• Ngyekeleni – Cassper Nyovest ft. Black Thought 
• Superman – Cassper Nyovest ft. Tshepo Tshola
• Check On Ya – Cassper Nyovest ft. Davido 
• Colours – Jason Derulo ft. Cassper Nyovest 
• F$ck The Money – Talib Kweli ft. Cassper Nyovest 
• The King Is Here – D’banj ft. Cassper Nyovest 
• Wame – Stone Bwoy ft. Cassper Nyovest 
• Pile Up – Skales ft. Cassper Nyovest 
• Timbuktu – Cassper Nyovest. Los Unidades. Stormzy. Jess Kent
• Something For Something – D’banj ft. Cassper Nyovest